Habitual has established itself as one of the top leaders in the denim market, best known for its impeccable fit, intricate wash processes and innovative design. Among its many achievements include, winning runner-up prize for the Vogue/CFDA Emerging Designer Award in 2004; a successful expansion of the brand with womens, mens, and maternity collections; and a loyal celebrity following such as Angelina Jolie, Katie Holmes, Reese Witherspoon, Amanda Peet, Jennifer Garner, Halle Berry, Nicole Kidman, Mena Suvari, Gisele Bundchen, Anne Hathaway.

Habitual combines refinement and luxury to the utilitarian legacy denim was founded, and prides itself most on the labor intensive processes involved in producing each pair. The jeans are triple washed, hand-sanded, and each pocket is sewn on by hand to best complement the body. This is done to achieve an overall lived in feel that will effortlessly become the wearers' next unbreakable habit.

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