Founded by Sarah-Jane Clarke (nickname ‘sass’) and Heidi Middleton (nickname ‘bide’) the label began like as a stall on London’s Portobello Road, then rose to fashion heights with their now famous East Village Jean—a sexy hipster with a daring 2 inch zip.

What had already become an underground phenomena in Australia quickly expanded into Southeast Asia, USA, Europe, and the Middle East.

Today, the sass & bide range offers not only innovative new shapes and detailing in denim, but also features an extensive and luxurious fashion line which showcases twice a year on the runway at New York Fashion Week.

sass & bide is inspired by the obscure and the beautiful, which it translates into contradictory, wearable pieces – a unique style for women who appreciate a quirky yet sexy aesthetic.

Shop sass & bide now.