Since Religion's inception 15 years ago, it has become an underground, worldwide phenomenon with a cult following. The brand provides an alternative to bland, mainstream garments for the independent spirit who prefers clothes that are customized, rather than ‘official’ apparel brands. Religion is all about irreverence and attitude. The clothes exude a carefree style with their asymmetric hemlines and distressed, over-cooked washes. Their intricate hand-worked graphics display a heady mix of sex and subversion, including signature macabre imagery with skulls and grim-reaper style scythes. These elements are all mixed with trademark religious iconography.

Religion focuses attention on continuous research and experimentation in order to incrementally build a collection that results in something totally original. The company's design studio is located in the heart of Shoreditch, England in a Victorian home that once belonged to an artist. The entire Religion team is situated in this one building, working side-by-side so there is constant creativity buzzing around. The local area provides a source of inspiration as well as there is much happening at the street level ranging from London graffiti art to local oddballs and mavericks.

Religion’s strategy is to keep small enough to be 100% reactive to changes in the winds of fashion, but omnipresent enough to discern new trends emerging in some far-flung niche of the world. The name was inspired by the fact that Religion is essentially a principle pursued with conscientious devotion, the mission behind the label in capturing the zeitgeist and creating the right look at the right point in time. Religion still arouses passion and causes controversy; it controls and transforms lives, and this is precisely what the company strives to achieve.

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